What is the digital marketing
What is Digital Marketing in Our Industry

What a change from traditional media such as Radio, Television, Print Media and Public Ways; to the development of Social Networks, Search Engines and Online Advertising Platforms.

The Audience is the totality of people who are exposed to a message, through any of the channels used in our digital communication.

Within the audience, we find the Segments, a subgroup of people who, being possible recipients of the message, also have similar specific characteristics.

Once the audience and the segments that comprise it have been identified, it is possible to begin to define the target audience (also called the target audience).

The Target Audience is the set of subgroups with the greatest possibility of positively receiving our message and, therefore, more likely to generate a conversion.

Within the Process of creating the Digital Ecosystem, it is important to ensure the continuous improvement of the Audiences segmented for your Campaigns.

A key step for the development of a Digital Media Strategy consists of setting and configuring the objectives for each campaign in each network, which could be to position the brand with the most important keywords, increase traffic to the website, increase conversions, get leads, amplify the reach of publications, among others.

The process of creating, maintaining and optimizing your Digital Ecosystem requires defining SMART Objectives for each of the Conversion Funnel Stages.

Journey Mapping is a strategic process of capturing and communicating complex interactions with users.

It builds knowledge and consensus in organizations, who use it to visualize what their customers really need from start to finish, their moments of pain, their desires, and the opportunities that lie in the gaps in that experience.

Programmatic buying is the use of technology to buy and sell advertising space in an automated way.

In other words, programmatic technology allows the automation of certain key stages in the process of buying and selling advertising space in digital media.

- What is programmatic buying

- StrategyEcosystem (DSP, DMP, SSP)

- Forms of Use

- Types of purchase

-AdServer