Creating a new website is a huge step that involves a lot of work, and we know that it's not just about the hours we dedicate to it. There are hopes, dreams, and sacrifices when it comes to a project we are about to bring to life. Without wanting to make analogies, it is an important process.
However, even if we think and hope that the audience will come automatically when we launch a new website, it is unlikely to be the case. And for this, there is something called SEO.
Organic positioning involves many aspects, but we can anticipate that, even if you are not an expert in the field, there are some things you can do to improve your ranking in searches.
You need to have a clear understanding of your objectives so that the return on investment matches your expectations. If you are just starting out, these tips can help you focus on your project and prioritize the aspects that search engines consider important for web positioning.
- Focus on the content: Websites that try to cover multiple topics and gather diverse information have a much harder time positioning themselves.
It's different when you work with specific content and aim to provide comprehensive information on that particular topic.
How does that work?
Let's say someone has a website where they offer animation services for birthdays. When they start creating content, for example, they can talk about "why fun animation is important for your birthday" or "what makes a good animation."
The problem arises when all the creative pieces go back to the same common ground, repeating who you are, your working dynamics, and your objectives.
The key is to create articles that provide detailed information about specific functionalities. Each article should explore all possibilities, such as "the best animation for 2-year-olds," "what does the puppet and scenography service consist of," "why it's convenient to use our invitations," "should we play with mothers and fathers?"
By doing this, we will better guide our users and help them answer any doubts they have about the topic. Clearing people's doubts and filling in any gaps in their knowledge will maximize the benefits of the article and help it position itself effectively.
Therefore, if someone who read that article needs animation services for their daughter's birthday in the future, they won't hesitate to consider you because your words guided their doubts.
To create content that attracts more people and consequently improves your site's ranking, it is essential to have a clear understanding of who you are addressing.
This is especially important considering that content on platforms is becoming more personalized. If your target audience is clear, the chances of people enjoying your content will be higher.
- Optimize your title tag and meta description: The title is what appears as a link in search engines, and the meta description is what appears below the title.
- Use Google Search Console: Google provides a free tool to help you rank number one on its platform.
Once registered, it is important to give it a few days to process as it takes time to load all the data from your site.
The best thing about this platform is that it shows which articles are receiving better impressions.
So, if you want to position yourself, pay attention:
- Create super comprehensive content.
- Include keywords in the title and meta description, and when writing, aim to spark curiosity.
- Use Google Search Console.