DIGITAL MARKETING PROPOSAL

> Objectives:

To increase your business site traffic, sells and your Marketing Qualified Leads (MQL) it is necessary not only to optimize your campaigns but especially your website.

This helps your business get higher rankings in search engines and improves your overall site quality. Additionally, it improves the user experience.

WE recommend an Audit and Implementation of 30 working hours, distributed as follows:

Website - Analyze and Audit (5 hours)

The first step is to analyze your business website to diagnose the changes that must be made. Conduct an audit that summarizes site performance with the conclusions and suggestions to optimize your website.

We do the audit taking into account the technical, content, design, user experience and indexing aspects.

Keyword Research (5 hours)

Conduct keyword research to determine the most relevant search terms for your target audience.

We use the best tools on the market to carry out this investigation. But we are not limited to these results. We cross the data of your own business to find personalized recommendations.

SEO Strategy (5 hours)

Theoretical framework

SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google and other search engines whenever people search for.

Landing page optimization best practices by Google

Customers want a landing page that is:

Relevant

The website that visitors click into should be useful and applicable to what they’re looking for. If not, they’re more likely to leave said website for a more relevant one.

Match the keywords on your ads to your landing page.

Trustworthy

If a landing page is poorly designed or lacks product or service explanations, this sends a signal to users that the brand or website may not be completely honest or credible.

Easy

Users shouldn’t have to click through a million links to find what they’re looking for. A landing page should be simple and straightforward–this includes the mobile experience on devices.

Reliable

A landing page should be consistent and accessible, no matter the platform. If there are any issues such as a slow page load time, this may cause visitors to leave the site prematurely.

Google Ads - Campaign (5 hours per campaign)

In order to improve the performance of your website we suggest to create a Google Ads Account, Campaigns, Ad Groups, Ads, Keywords, Locations, Placements, Conversions, and Data Integration levels.

Meta Ads - Campaign (5 hours per campaign)

In order to improve the performance of your website we suggest to create a Meta Ads Account, Campaigns, Ad Groups, Ads, Keywords, Locations, Placements, Conversions, and Data Integration levels.

Data Analytics (5 hours)

> Configuration of the Google Analytics Account (GA4)

> Configuration of the Google Tag Manager Account (GTM)

>Analysis and insights to improve campaign management.

> Looker Studio Integration.

About us?

WE is a multidisciplinary team of professionals who love what they do.

We have more than 15 years of experience developing digital projects, working on Branding & Performance Strategies for companies that needs to position themselves and increase the profitability of their business through digital channels.

How we work?

We rely on data. Our approach is always based on market measurements to then design the best strategies so that our clients can make decisions with security and information. 

Commercial proposal

The number of contracted hours will define the scope of the actions to be implemented.

The value of our work hour is €80 per hour.

For this project we suggest a total of 30 hours of work distributed in the period of each month.

The minimum contracting period for this type of strategy is 4 months.