Mercado Libre Management

Mercado Libre is a marketplace, that is, a buying and selling site that works like a virtual shopping center.

At the beginning of its activities, Mercado Libre served unique or occasional sellers who wanted to offer something that they no longer needed.

Currently, it is a platform for specialized professionals, small stores and big brands to show their products to millions of buyers in Latin America.

In summary, Mercado Libre is a great complementary sales channel that you can use to increase the turnover of your business. We think of it as a reinforcement because, in the marketplace vs. e-commerce, the advantage of the latter is that your brand is in the foreground.

Combining marketing through marketplaces and social networks with your own online store is a strategy that will undoubtedly allow you to achieve your company's objectives.

For example, if in addition to selling your products, you want to show customers the identity of your brand, you will not be able to do it only from a marketplace because you do not have your own space to transmit its values, its essence.